Word of mouth advertising is often more effective than any print, radio or television ad a company can purchase. If someone you know tells you about a restaurant with excellent food or an auto repair place with incredible customer service, that will influence your opinion more than a paid spokesperson or celebrity endorsement ever would. I bought a car from a local guy one time that had a sign in shop that said “If you are unsatisfied with the service you receive, tell us. If you are satisfied please tell someone else.” We are more likely to talk about a business or go online and write reviews about a product if we are unhappy. We just don’t take the time or exert the energy to share when things go exactly the way they are supposed to. A good endorsement goes a long way, especially from someone we know, which is why those are better than any money buy.
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Pickle jars can be tough. A new pickle jar can be tough for an adult to open but to a five year old it might as well be impossible. The jars are sealed warm so that as the contents cool the lid caves in just a bit. That way the button “pops” when you open it letting you know the jar has been locked up air tight since it was packed, giving you the piece of mind that the contents have not been tampered with. While I appreciate the safety feature understanding it doesn’t make the lid any easier to open. There’s nothing a kindergartner appreciates more than Mommy or Daddy reaching their arms around and popping loose that impossible lid. 
The Master's Table 