Satur-deja Vu

The original muesli was created in Switzerland around 1900. A physician by the name of Maximilian Bircher-Benner came up with the dish as a remedy for his hospital patients. (In the United States, two brothers named Kellogg invented corn flakes at a sanitarium in Michigan and as that business took off a former patient, C.W. Post, began a rival company. There is a strange correlation between doctors, patients, hospitals and breakfast cereal.) If you grew up in Europe, especially Switzerland or Germany, muesli may have been a staple for breakfast or even lunch. In the United States I never heard of it until Kellogg’s began marketing Mueslix. Pictured above is a store brand box of Muesli from Kroger. I discovered that cereal a couple of years ago while working at Kroger, otherwise I wouldn’t know it exists. I can buy Muesli still but not Kellogg’s Mueslix… at least in the store. I have now learned that i can order Mueslix from Amazon.com or even Walmart.com. Our local Walmart doesn’t put it on the shelf but Kellogg’s makes it and I can order it from Walmart and get it with two-day shipping. Just like I can buy store brand bran flakes at Walmart and Food Lion but cannot find Kellogg’s or Post bran flakes anywhere. Those brand name cereals are also still produced but not carried by grocery stores, at least where I live. Your mileage may vary.

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