Word of mouth advertising is often more effective than any print, radio or television ad a company can purchase. If someone you know tells you about a restaurant with excellent food or an auto repair place with incredible customer service, that will influence your opinion more than a paid spokesperson or celebrity endorsement ever would. I bought a car from a local guy one time that had a sign in shop that said “If you are unsatisfied with the service you receive, tell us. If you are satisfied please tell someone else.” We are more likely to talk about a business or go online and write reviews about a product if we are unhappy. We just don’t take the time or exert the energy to share when things go exactly the way they are supposed to. A good endorsement goes a long way, especially from someone we know, which is why those are better than any money buy.
Continue reading
The Master's Table 